TNS Ilres

Building brand equity on social media: what brands can learn from YouTube


  • 01-03-2018


Brands are increasing their spend on social media, but are facing greater challenges to create deeper relationships with people. As people demand seamless integration between user generated and branded content, platforms are putting pressure on brands to do better. How can YouTube's rich and personalised experience provide inspiration for brands seeking to gain cut through and ensure relevance?

Research
Research Department